Cards measure 8.5" x 11" and are on heavy paper stock. Set must be similar to a 1973 set titled "1973 Coke Prints" which has the same player list but has some players listed with different teams including some college teams. This set is not dated but many of the player biographies refer to statistics from "last season". a review of those statistics, in all cases, refer to the 1971 season, therefore dating the set to 1972. The "1973 Coke Prints" set lists several cards with backs having either an ad for "frozen coke" or "frozen Icee". All of the cards in the 1972 set (that are in my collection which includes the scanned full set and a second near set of 47 cards) have an ad for frozen Coca-Cola.