This issue looks like an extension of the debate about whether or not to include the manufacturer name in the set name. Until we have better guidance about when to include or exclude the company name, the answer will remain ambiguous.
Is "Choice Marketing" typically referred to as simply "Choice"? If so, then it seems like any one of three names would be equally acceptable:
2004-05 Choice Marketing AHL Future Stars
2004-05 Choice AHL Future Stars
2004-05 AHL Future Stars
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