My research shows an error in the listing as well as variations in format (Horizontal versus Vertical format).
The "Firesuit Edition" as well as the "Sheet Metal Edition" were all (with 1 exception in the firesuits) were isssued in a vertical format (see Tony Stewart pic in Sheet Metal). The Tire Edition was a Horizontal format as well as all the other Signature Series issued (Pit Wall Banner-11, Car Cover-3, Rookie Tape-1, Shoe-2, Shirt-3, and 1 Firesuit).
The 1 Firesuit (BK-1) was a Horizontal format while the 1 Firesuit (BK-2) was a Vertical format. The Vertical format edition for BK-2 is for sale on ebay now.
The ERROR I found is in the listing for Matt Kenseth (2 of them) with one listed as a redemption card for a Sheet Metal Edition. The Error is I found the Matt Kenseth Redemption should be for a Firesuit Edtion not a Sheet Metal Edition (both ADOBE Checklist for PP Premium shows this as well as BECKETT shows this).
The Tire edtion was issued in regular 2011 PP boxes, the multi race used were issued in 2011 Eclipse boxes and all had horizontal formats. The Firesuit edition were issued in 2011 Premium boxes, the Sheet Metal edition were issued in 2011 Stealth boxes and all had a vertical format. Submitted for comment. iceiron5.