This set is exactly the same as the regular Team Issue except for the addition of 1 1/8" of space at the bottom for advertising sponsors at the bottom making the cards longer, from 6 7/8" for the regular issue to 8" for the West Edmonton Mall versions. This set was used for autograph sessions at the skating rink inside the mall. The advertisers listed are: The Edmonton Journal, West Edmonton Mall, Hard Rock Café, 630 CHED and Power 92 FM. This set is incomplete, other players are known to exist, if information is known please add. Thank you.