The Bee Hive Hockey Photo Promotion was a very successful Canadian food promotion. Upon sending a proof of purchase of a Bee Hive or sister brand product, one could choose from a list of available players for that season. The 4 3/16” wide x 6 3/4” high black and white picture was posted on a 5 3/8” wide and 7 15/16” high beige cardboard. A few had a red or blue backing but they don't seem as common as the beige one. The www.beehivehockey.com website gives good insight on this promotion.