Wasn't Nascar's peak like in 2005 or something though
Not in the area/circle I ran in...
Following is just my opinion, arrived from observations....
There was an increase in Millennials for a bit
(the time before Smart Phones ruled the world)...
A number of people hated Fox's broadcasts,
people complained about the scroll for the driver position,
Fox's dissing of lifelong fans, to get the urban 20 something crowd
(viewers complained on Fox's Racing Board about things, Fox mostly
ignored them, then just up and closed the site)....
Fox just highlighted that NASCAR moved from Competition to Entertainment,
like NFL and NBA had done several years before.....
If you viewed NASCAR.com over the years, the site just keeps getting less and
less user friendly (couldn't have helped after their popularity started falling off)...