Card Identification Forum

 I'm not a Luck collector but I got it as an extra.

 First off thats a cool card

Second It was an exclusive insert found in 2012 panini contenders target retail

I put a checklist on the site

Here you go

 http://www.tradingcarddb.com/Subsets.cfm/sid/97651

 So it's a Contenders card, even though it looks like a Momentum with the big stylized M?!

 yes each card was a different panini release

there were also five numbered red prizm die cuts 

heres the link

http://paniniamerica.wordpress.com/2013/02/15/2012-pepsi-max-nfl-rookie-of-the-week-set-hits-target-in-contenders-football-retail/