I had promised IftBirdsCards a story (actually 2), but here is one of them.
Back in the 1990, my family and I were in some pretty bad times (financially). We had moved from NJ down to FL, and the job that my dad had been promised was suddenly no longer available the day we moved there. (Apparently, the company he was going to do to had no honor.) So, we struggled. I see that there's a local place that runs a card show every month, and the tables are a really decent price, so I talk it over with the rest of the folks and I decide I'm going to set up at a show. (I had always wanted to do shows anyway, finally the chance.) So I break out all the good stuff, and I sold one items that made the day (and the week, actually, it fed us for 2 weeks - 1984 Topps football wax box). But something else happened.
I put up a sign, that said "Trading for..." and what I collected. So, this 9 or 10 year old comes up to me with his stack of doubles from 1989 Topps and Donruss and asks,"Will you trade with me?" This is what set me apart from all the other dealers in the room - I said "Let me see what you have to offer." No one else would do this. I looked through the cards, I pulled out the latest Beckett (sorry, that was how things worked back then), and I showed him what he had. I told him what cards would go into my collection, which ones would go on my table to be sold, and which ones would get tossed in the giant empty monster box (brought just for picking up stuff). I then explained to (and showed) him how my cards were priced at about 60-75% of Beckett's guide, and told him he could pick $x.xx worth of stuff from my table. He took 4 or 5 cards that added roughly to that amount (went a little over, but I told him not to worry about it). He left with a huge grin, I got a couple cards I wanted, and one or two I could sell (or hold onto for nearly 30 years), and I was happy. Perfect trade - both parties happy.
Next thing I knew, I had a line of kids wanting to trade. And I took my time with each one of them and made fair and equitable trades with each of them. (I even remember one who basically had nothing I wanted, but just didn't want the duplicate cards. I think I just asked him what do you want from the table.)
Shortly after that, the other dealers started dropping by to see why I had so many people at my table while they had no one. One word, Trading.
That is how I promoted collecting among the youth back then. (I wasn't that far removed from those guys, I was about double their age!) I gave them the knowledge of what they had and what they could get. It was a lot of fun. I really enjoyed doing those shows and trading with the wide-eyed kids.
Now, I just give a little extra discount when I know it's a kid on the other side of the deal. :)
-- Dan --
Note: Please see my profile for more info regarding trading (section updated 3/4/2024). I have added a large portion of my inventory to the site, and currently have trading turned on (details are in my profile).