Sales do not dictate the creation of a new category, especially if you are pointing just to 2023 releases. Pokemon, Yu-gi-Oh and Magic have exponentially more releases each year and is one of the reasons they are broken out separately. And if you wants sales as a point, those 3 out do Disney.
Just like any other category creation, there needs to be a more reasoned argument to provide to Admin to do this.
When the sky is coming down
When you feel like you're going to drown
When you know the end is all that you've been looking for
When the pain is too much to bear
Whenβthere'sβnoβone who will care